I spent the past 21 years in education as a teacher and administrator. During that time I spent a great deal of my efforts on bringing high quality professional learning to our staff and community. In many cases, the professional learning events we provided would have not been possible without the help and support of an amazing team of educational technologists and coaches. While surveys and reviews of our work was always very positive, I started to learn during my career that sometimes, teachers need a change of voice and perspective to inspire them.
In 2011, I remember Dean Shareski being in Austin for a TEC-SIG event. I’d followed Dean on twitter like thousands of other educators and had been a part of his highly engaging conference sessions. When our librarian (Carolyn Foote – a superstar in her own right) told me that Dean was willing to come in a day early and do some training with staff, I jumped on the opportunity.
— Carl Hooker (@mrhooker) November 3, 2011
Dean spent the entire day at Westlake High School training teachers on digital literacy, creativity and the importance of building a good network. While these were all things that Carolyn and I had been preaching to staff for years, there was something magical that happened when Dean said it. The staff lit up with ideas and began to come to us inspired to try new things.
As I left that day, I remembered two things that have stuck with me and are now the driving force in my new career as an educational consultant and speaker:
- Timing is everything when it comes to having a culture ready to try new things along with the tools and support with which to implement the change.
- Having an outside voice validate and align with your beliefs while also inspiring staff is a powerful catalyst to implementing campus and district-wide change.
Over the years, I’ve been lucky enough to get to know Dean better as well as many other educators that travel the world making an impact on education through story-telling, resource-sharing, and idea-inspiring professional learning. As someone who now does this for a living, I hold that responsibility with the upmost importance. A district is putting their trust in me to not only align with their vision, but also inspire their staff to grow, innovate and learn.
Flash forward to the fall of 2018.
Our district had run several extremely successful professional learning events with iPadpalooza and LearnFestATX. These events brought in speakers and ideas from all over the world. Our staff were exposed to some of the greatest minds and most passionate educators I had ever met. As we were gearing up for our 2018 Professional Learning Conference (an internal-only event required of all staff to attend at the beginning of the school year), we debated who to bring in as a keynote speaker. In the past we had brought in a mixed bag of speakers. Some were inspirational (like Angela Maiers) and others were not as well received for a variety of reasons.
When we surveyed the staff the number one reason why they didn’t respond well to certain speakers, the top reason was a lack of authenticity. They felt as they were being sold an idea that either they weren’t ready for or felt like they didn’t have the support for (see my reason #1 above on timing). One staff member even wrote in her review of a particular speaker that she felt like she was “listening to a used car salesman”. Those reviews and the feelings of staff have greatly affected the way I do things when handed a microphone and a stage, but also really put the pressure on me and my team to bring in the best speaker possible. One that was authentic and would inspire as well as someone who truly cared about being on stage and sharing their story.
Enter Tom Murray. I’d gotten to know Tom over the years through my work with his organization Future Ready Schools. He and I share similar beliefs and approaches when it comes to making the most of your opportunity on stage in front of a school staff. As we are friends, I didn’t want to introduce him as I felt like that could affect perceptions of the staff (“oh, it’s one of Carl’s friends), and wanted to see how they would take him without any background. One of the trademark moments of many of Tom’s talks is a part where he talks about “misunderstood song lyrics” and how what we communicate can sometimes be misread. While I’ve seen him do it a bunch of times, it culminates with the crowd singing Bon Jovi’s Living on a Prayer with extreme enthusiasm.
Knowing my staff as well as I thought I did, I bet Tom back stage that there was NO WAY the staff would respond to this. Needless to say, I completely lost my bet. Not only did they respond to him, his message, and his story, when the Bon Jovi part came, they stood up and sang. And not just the next lyric, they sang the ENTIRE SONG!(See below) Later, I came on stage as Tom received one of the first standing ovations I can ever remember our staff giving. I told the crowd that he was my friend, but if he didn’t do well, I was going to claim I didn’t know him :).
— Carl Hooker (@mrhooker) August 15, 2018
Tom, Dean, Angela, and others have spent thousands of hours working on their craft as orators of information. They truly embrace the opportunity to share with staff from all over the world. They provide an authentic and different voice that schools need when the timing is right. This blog isn’t necessarily a tribute to them, but more of a reflection of an “awakening” I had while being in their presence as well as the many amazing speakers we had hosted over the years.
Having someone who agrees with your vision and can effectively articulate your message is a powerful thing. If the timing is right and the staff is ready to hear the message, brining in the right outside voice can have a positive impact on your learning culture for years to come. And most importantly, as teachers take ownership of that message, it will ultimately impact the learning of thousands of kids in classrooms in your school.
School districts spend millions on technology and flexible furniture, but the hardest thing to change is pedagogy and culture. Do not feel like you have to do it all by yourself. Bring in authentic voices to help you light a fire behind your vision and use them as a catalyst for the change your striving for.
I for one am glad we did with Dean, Tom and Angela. Their impact and support over the years is still with me and I will forever be grateful to them for both inspiring me and seeing the power of this work.
— Dean Shareski (@shareski) December 13, 2016
Interested in bringing Carl in as an outside voice for your next event? Reach out here: Mrhook.it/speak
I’ve attended every SXSWedu since the beginning. As it’s located in Austin, it’s a great opportunity to learn and share with leaders from around the world right in my backyard. This year, we are sending quite a bit of staff to stretch their thinking and grow as professionals. As usual, Ron Reed and the crew at SXSWedu put together a dynamite line-up that doesn’t disappoint. One thing I created to help guide staff is create a “manifesto” of sorts for those that are either going for the first time or are just needing help not being overwhelmed by all the great sessions in their lineup.
If you are a first-time or veteran SXSW-er, hopefully some of these tips will help you as you make your way towards Austin next week.
If you are with a group, create a Slack channel
Attending a large conference with a group can be engaging but you also can run into serious FOMO (Fear of missing out) on sessions you don’t attend. I invited all of our staff attending to our own district Slack channel. Slack is a great way to share resources and communicate in a group format that won’t crowd your inbox during an event like this. I consider it kind of like a group text on steroids. We will still encourage staff to follow along at the #SXSWedu hashtag, but using a private group Slack can be powerful when reflecting and sharing after the event is over.
Parking can be tricky…and Uber is gone
The days of free parking in downtown Austin are over (unless you are comfortable walking a long distance). That said, most of the parking around downtown is reasonably priced ($10-$15 bucks), but I’d encourage you to car pool if possible. Here’s a map of downtown parking for some ideas of where to find parking. Also, as Uber and Lyft pulled out of Austin since the last SXSWedu, you’ll want to use an alternate ride-share company like Fare or Ride Austin to get around down town. If that doesn’t work, there are always a bunch of pedi-cabs!
Registration is located on the Northeast corner of the convention center (Exhibit hall 5). You should have been sent a badge via email from firstname.lastname@example.org that has your Quickcode to scan when you get there. You can also link your account with the social.sxswedu.com account to upload your picture ahead of time if you don’t want them to take it when you get there.
You can pick up your badge starting at 4 PM on Sunday (advisable if you want to avoid longer lines on Monday).
Lunch places are always changing year to year so check Yelp for some good options. Prices do vary and “rush hour” is generally between 11:30-1:00. Some newer places downtown include Cafe Blue and one of the BEST pizza food trailers down Rainey street behind Craft Pride called Via313 (Detroit-style pizza). One of my favorite burger joints continues to be Casino El Camino on 6th street. Of course, if you are looking for BBQ and don’t want to wait too long in line at IronWorks, I’d highly recommend LaBarbecue (order the rib, it’s pricey, but worth EVERY penny!).
SXSWedu has several events that happen in the evening. There are multiple movie screenings happening throughout the week. One of note is a screening of the movie “Hidden Figures” on Monday from 7-9pm at the Stateside Theater (with a Q&A panel with @RafranzDavis and others to follow). Another event that I am personally involved in is the CatchOn Launch Party on Tuesday at 7:30pm-11pm at Cedar Street Courtyard. It’s a start-up company I’ve been advising on and we have all sorts of fun stuff planned for that evening including a little live band karaoke! Your SXSWedu badge will get you into all of these events.
SXSWedu doesn’t follow traditional conference schedules (1 hour sessions repeating throughout). There are variety of sessions from 15-minute talks, to Think tanks, to meet-ups, to Future 20s, to longer workshops. Be sure to create a log-in before arriving and ‘star’ the sessions you are interested in but also note the start and end times as many overlap. Also, note that with the exception of keynotes, most of the sessions Monday through Wednesday run from 11am-6pm and on Thursday they are from 9:30am-2pm with a closing party to follow. (you can sleep in!)
Sessions that intrigue me
I’m super pumped to see Tim Ferriss keynote on Wednesday at 9:30am. I’ve been a fan of his podcast and books for the last couple of years and I’m excited to hear what he has to say about learning and mastery. Sessions that focus on design thinking, student empowerment, and artificial intelligence tend to draw my interest this year. I’m also all-in on the Breakout EDU concept and I’m excited to see good friend and super-engaging speaker Adam Bellow at this year’s event. This year, not only am I attending, but I’m also moderating an interactive panel called “#AppOverkill: Going Beyond the Buzzwords”. I’m excited to hear from the panel of experts we have assembled and we are also going to be doing some different activities to engage audience in the conversation. Come be a part of the conversation and fun at Tuesday at 11am!
Takeaways and Reflections
Attending an event like this can be incredibly rewarding and energizing to those of us in education. However, it’s important that those that attend also bring back and share their learning with others on campus.
Here is a list of questions to keep in the back of your mind as you attend sessions and look for things to bring back. (Thanks to Lisa Johnson @TechChef4U for curating this!)
- What are the top sessions/topics that you liked?
- What are the top sessions/topics that you would like to take back to your campus to impact change?
- What are the top sessions/topics that challenged your beliefs?
- Who was someone you connected with that impacted you?
- Who are the top people that engaged you?
- What are the top resources you found most impactful?
- What are the top pieces of research or studies you feel are most impactful for our students and/or teachers?
- How will I share my new discoveries from this event with my staff?
While there are many other questions you are thinking about than the ones above, keeping these in the back of your mind while attending SXSWedu allows you time to reflect when it’s all over and also think about ways to share your new discoveries with others when you return.
How does staffing affect technology integration and support? That was the question I sent out to districts across the state of Texas and twitter. I asked those districts to fill out a survey and self-evaluate how well they support technology (Technology Services) and how well they integrate technology in the classroom and curriculum (Instructional Technology). I also asked how many of those districts were involved in some level of 1:1 device program in their districts. (here’s a link to that original survey)
What follows are the results of that survey followed by an infographic that summarizes the findings:
Participating districts data:
There were 28 districts participating in the survey, primarily from Texas. Of those the largest had a student enrollment of 45,000 and the smallest had just 362 students. 12 of the 28 districts surveyed (43%) had a 1:1 program on one or more of their campuses. There was a combined student enrollment of 256,000 students with over 210,000 devices being supported.
Who filled out the survey:
The majority of those responding to the survey were either technology directors, CTOs, or instructional technology coordinators. I recognize there can be a level of bias when it comes to evaluating your own level of support or integration, but I found these answers to be extremely realistic and the outliers tended to cancel each other out. In fact, taking that bias inflation out of the results actually make the findings even more impactful in some ways.
In general, districts fund two technology support technicians for every one of their instructional technology specialists. As the survey data revealed, this has a direct impact on how well they are supporting technology (most felt they did a strong job of supporting technology) to how well they are integrating it (most felt they did a weak or adequate job of integration).
A majority of districts (69%) surveyed felt they had adequate to excellent level of support for technology. By contrast, only 41% of districts felt they were integrating technology at least adequately with only one stating they were doing an excellent job integrating technology.
Those districts that scored the highest on integration of technology into classroom and curriculum had either one full-time staff member on a campus dedicated to that role or a full-time staff member that shared multiple campuses. Those with only one full-time district person to support the entire district or no person dedicated to this role scored the lowest.
Almost all (96%) stated that turnaround time on a technology work order was expected to be 5 days or less.
Only 28% of districts surveyed felt that they had “Strong” or “Exceptional” professional development around the area of technology integration on their campuses. Those campuses that rated high in professional development also had more staff members dedicated to integration of technology.
More people equals better support and integration of technology. While that seems like a no-brainer, digging into the data revealed the a level of disparity between “support” and “integration” in these districts. The ratio of technicians (1 per 999 students) vs that of instructional technology specialists (1 per 1910 students) seems to be the highest contributing factor to this. If the technology doesn’t work, then you can’t integrate it. That seems to be the mantra districts are following with these staffing ratios (we follow a similar ratio at Eanes). However, if districts truly want to utilize these tools for learning, it would appear the next step is figuring out a way to fund that professional support person to help integrate the technology, whether it be at one campus (ideally) or at multiple campuses.
Thank you to all the districts that participated in this survey. I’ve conducted a similar internal survey with our own staff and would love another district to do the same so we can compare internal data. If you are interested, comment below and I’ll send you the link.
Here’s the infographic: