Category Archives: Techy
Teaching Kids About Fake News
Unless you have been living under a rock, the last several months in the U.S. has meant an onslaught of news stories around our election and the political aftermath that followed a Trump presidency. As someone who works closely with students and teachers, I’ve been traveling to various schools both in and out of my district to talk about a great many things surrounding social media. Lately, many of these talks have turned towards “fake news” and the premise of what is real and what isn’t.
As kids learn and grow up in the 21st century, they quickly realize that information is cheap. Unlike hundreds of years ago, where only the literate could relay information (sometimes with their own spin), now we have everyone, including the leader of our country sending messages directly to the masses in 140-characters or less. While this level of direct communication may seem like a great way to filter out the “fake news” types, it also means that news is not being vetted as it reaches our inbox or Twitter feed. Students (and adults) today now need to take every post, tweet, or website with a grain of salt. Kids may be able to get information freely and instantly, but it takes work to determine what is real and what isn’t.
“Fake news” isn’t new
In 1938, Orson Welles decided to get behind the microphone of his radio show and realistically re-enact an invasion from aliens in a show he called “The War of the Worlds”. As people believed that anything from the radio was true, hearing this tale of aliens taking over the planet created a state of mass-hysteria. Back then, as the radio was the only means of mass communication, it meant that intermingling news with entertainment happened from time to time. People not privy to this fact were indeed sent into hysterics as they ran outside their homes looking up for the UFOs that would surely be landing at any moment. Making it seem real was what made it so believable.
Images drive historical and modern media
The original click-bait – courtesy https://www.flickr.com/photos/gazeronly/20452052572
Thousands of years ago, ancient civilizations told their stories by drawing pictures on walls in the form of hieroglyphics. We are now experiencing a revitalization of that image-driven movement on the web. Memes, animated gifs, and infographics now clog most of our social media feeds as an eye-catching way to get a click. Look on most major websites and you’ll see links to several stories with sensational titles and an image to make us click. Headlines like “What happened next will shock you” with an image of a man with a shark behind him seem to crowd my “recommended stories” section of most websites I visit. This too, isn’t a new thing with mass media. The National Enquirer in some ways was the original “click bait” before the internet even existed on a wide scale. Grocery store shoppers standing in the check-out isle would see the headline about batboy or the latest from Brad-gelina and be tempted to purchase just to see more details inside.
Most sources have a spin
Between the direct messages we can receive on social media, there are also professionally published news stories that reach our stream one way or another. A couple of months ago this image went viral as it broke down various news agencies based on range of complex to sensationalist vertically and liberal to conservative viewpoints horizontally. This is a great image to share with students because it shows that while all of these websites, newspapers and broadcast shows are technically “news” they do come with their own biases. Vanessa Otero actually created the original infographic and has a great breakdown of the Reasoning and Methodology Behind the Chart that really is worth the read. She even points out that she created the graphic because we are in a day and age where we don’t read everything and that we are more and more visually driven (see previous point).
So how do we teach kids about all of this?
Teaching kids to think critically about all of this can seem like a monumental task. During my talks with 4th and 5th graders this month, I’ll show them a series of websites and images and ask them to determine if they are fake or real. One of the best recent resources I’ve discovered comes out of a study taken last year from Stanford University. The study (executive summary here), shows a variety of activities shared with high school students to determine whether or not a news story is real or not. One example that I’ve used from the study is the Fukushima nuclear flower picture and post below:
Nuclear flowers? via http://imgur.com/gallery/BZWWx
Many students immediately say the picture is fake or photoshopped. When I reveal to them that it is actually a real photograph, most claim that it must be a true photo and probably happened new Fukushima, Japan. However, when I ask them how they know it was near Fukushima, they realize that they poster of the image could have made that up, especially given that the site imgur lets anyone upload and comment on images without vetting the sources.
Having these sort of activities with students can cause them to pause and be skeptical of sources and not just take them at face value. And while sites like Snopes are essential in the critical thinking tool kit, students should still check multiple sources before validating and image or resource. Need help getting the conversation started in your class or school? Check out this 2:10 video on how to quickly fact check fake news sites via Channel 4 FactCheck to help kick off discussion.
As I’ve shared, this isn’t a new phenomenon, but now the variety of channels of mass media and a contentious presidential election has brought this issue to the forefront and it’s time we started having these discussions with our students. Seriously. Let’s get real.
Other resources on this topic:
My slides from my Elementary “Tech Talks” with 4th and 5th graders
Connected Teaching and Learning post – How Can You Spot Fake News? via Ann S. Michaelsen @annmic
The Problem with Fake News (and how our students can solve it) – (video via John Spencer @spencerideas)
Review of 2016 Bold Predictions
Photo credit – goo.gl/YPq23i
Every year I since 2013, I like to take a few risks and attempt to predict which new trends will catch on in the world of education and ed tech. Some years I’ll get it right, some I’ll get wrong. Among my best predictions were:
2015 – Pearson will lose its massive testing contract in Texas. (100% accurate prediction)
2015 – Drones will make their way into education (mostly true and happening now)
2015 – I will finally publish a book. (took until 2016, but it happened)
2014 – The “21st Century Skills” will be renamed something more appropriate and clever – (sort of happening now with “Future Ready” skills)
Of course, they ain’t all winners folks. Some of my more famous failed predictions were:
2013 – A non-Apple tablet will rule them all (Chromebooks now surpassed iPads in sales in schools, but they aren’t technically a “tablet”)
2015 – A human battery level app will be invented (not yet….)
All in all, I feel like my track record is about 50/50 on these. With that said, let’s see how I did on this past year’s bold predictions sure to be wrong:
Prediction – A school will try a self-driving bus
Outcome – not yet
I know this prediction seems completely unfeasible, but when you think about the practicality of it, should they get the safety part down, I think this will happen in the next 5-10 years. In fact, this year in Helsinki they actually have the world’s first self-driving bus, so it’s only a matter of time until education catches on.
Prediction – MYOT (“Make Your Own Textbook”) Becomes a Reality
Outcome – trending in the right direction
This is actually getting closer and closer to being a reality. With colleges like Rice’s Openstax and MIT’s Open Courseware now entering the fray, I think K-12 will continue to travel down this path sooner rather than later.
Prediction – A “Teen Social Media Prediction” app will be invented
Outcome – Wrong
The truth is, even if there was an app that could predict what kids were doing online it wouldn’t matter. As I wrote in this post (Everything is Social Media) last spring, technically, everything that kids do online can be social. From making comments on Amazon to chatting with friends on XBox, social media is here to stay and it doesn’t really matter if we can predict the next big platform or not.
Prediction – In a district far, far away….someone will develop Star Wars school.
Outcome – NO
Wishful thinking on my part. Learn we must. Create we will.
Prediction – Speaking of Star Wars…the Learning will awaken at iPadpalooza this summer
Outcome – True
We had one of our most engaging iPadpaloozas ever this past summer. With the theme of “May the Learning be with You”, the event featured lightsabers, stormtroopers (in the bathroom even) and a bantha’s worth of high quality speakers and sessions. Can’t wait until 2017! Here’s a highlight video of this year’s event:
Prediction – The Election Will Be Televised…via Periscope
Outcome – Mostly True
While I was right about the fact that social media would play a large role in the election, I was wrong about the tool. Periscope and Facebook Live did play a role in the messages online, but in the end, it was the president-elect’s use of twitter to sway the masses that ended up tipping the tide in his favor. Whether you like him or not, in an age where “who ever says it first must be right”, the reality TV star played that card masterfully to craft his message and sway people into his camp. Now comes the hard part for him….actually being the president.
Prediction – The “Undead” learning movement will happen!
Outcome – Still hopeful
As much as I would have loved a protest of broken #2 pencils being tweeted, snapped, and instagrammed out, this movement never quite took off. That said, more and more schools (like these in San Diego) are seeing the damage of too much standardized testing and thus reducing it from their daily practices.
Prediction – A School will go 1:1 cardboard
Outcome – Almost a reality
With the launch of Google Expeditions spreading like wild fire and the addition of Nearpod’s VR box, we are seeing more and more of these cardboard modeled phone-based VR goggles. Zapbox even makes a headset that does mixed reality. I’m a sucker for cool kickerstarters!
Prediction – I’ll Write a Children’s Book
Outcome – I still have a couple of weeks left
I’m in the middle of finishing my 6th book in the 6-book Mobile Learning Mindset series, so my time is very short here. That said, I have some early leads and a couple of ideas that might help me self-publish my first children’s book in 2017. Here’s hoping!
So there you have it. Some winners. Some losers. Some that remain to be seen. Now comes the hard chore of researching trends from 2016 and attempting to gather them into some sort of coherent list for 2017. Come back in January to see what crazy ideas come to fruition then and place your bets on which I’ll get right or…more than likely….wrong.
Driving on the Wrong Side of the Road
Do you ever have that moment where there is something you have to do, but you don’t want to do it? Maybe it’s just a menial task like putting away laundry or doing the dishes. In your job it may be something like entering grades or uploading data via .csv files. Those moments happen throughout life unless you are lucky enough to have a butler and not have to work.
But what about those times when there is something you have to do that troubles you because you know it pushes you out of your comfort zone?
Now I’ll stop here and say that the phrase “have to do” would really be more apropos if replaced with “should do.” It’s those uncomfortable moments when you have an opportunity to do something that has some potential benefit, but because it pushes your comfort zone a bit, you decide not to do it. You end up circling back later usually with some regret, expressing how you should have done whatever it was. You end up “should-ing” yourself out of doing things. (Great video here detailing this concept)
A couple of weeks ago my wife and I got to travel to Australia to present and MC the amazing iPadpaloozaGC event taking place there. We decided to make a mini-vacation out of it as I was taking time off to travel anyway and go up a few days early. After traveling 26 hours, we landed in Gold Coast with really only 2 and 1/2 days to explore, the 1/2 day being the Sunday we landed.
My wife had done some research and discovered a place called “O’Reilly’s Rainforest Retreat” which had a great viewing platform that over-looked the rainforest. The only problem was, it was too far for an Uber ride so we had to rent a car. Now, as you may know, in Australia they drive on the left side of the road with the car seat in the right side of the car. We decided rental was the way to go and as we landed I noticed something strange….I was nervous.
I say strange, because nervousness is not usually a trait I possess. Even before public speaking, you can often find me laughing and dancing off-stage (probably as a way to combat the onset of nervousness mind you). My hands were clammy, my stomach began to ache, and I began to imagine that scene in European Vacation where Chevy Chase is running into everyone in the parking lot as he learns to drive.
I began to frantically look at the cost of an Uber ride. It would be about $300 round-trip, but that cost might be worth it if for no other reason than to overcome the anxiety I was now experiencing. Without really thinking though, we walked up to rental counter to “hire a car” as they say it down under. And so, despite being exhausted and jetlagged, I found myself behind the right side of a car driving on the wrong side of the road. We were off.
We picked up our friends, Scott and Lisa on the way up to O’Reilly’s to share in the horror/experience of me learning to drive all over again at the age of 41. Of course, being a male, I had to hide my fear, but anyone looking at my knuckles on the steering wheel would have noticed they were stark white. As we traveled up the mountain the road began to get narrower and narrower. Eventually, it turned into a one-lane, two-way road that didn’t have any guard rails and a deadly cliff on one side. Here’s a little time-lapse of what that looked like from the passenger seat on the left side:
Needless to say, I was now completely terrified. Every time a car was traveling down the road, I would have to pull off onto a non-existent shoulder with the car teetering on the edge. My wife would dig her nails into my leg as she had a bird’s eye view on what would be our eventual demise. At some point on the drive (which lasted about 45 minutes), I began to have a sense of euphoria overtake me. Had we died and I didn’t notice? Was this what adrenaline junkies refer to as an adrenaline high?
This euphoria I was experiencing was from learning something new. That change and discomfort I was feeling went hand in hand with learning something new. Now, I know this isn’t a break-through in science as many blogs and articles have discussed how you can grow through discomfort, but this experience was extremely visceral for me. I started thinking about my own career and the education of our students. I started thinking about our teachers who we ask to take out of their comfort zones at times with the integration of technology.
As if perfectly timed, the next week I was back in the states (now re-learning how to drive on the right side of the road) and preparing for our first ever iLeap Academy for internal staff. iLeap Academy is an immersive learning expedition of sorts. Tim Yenca (@mryenca) and I train teachers over several days on effective and meaningful ways to integrate technology. We also visit many of our classrooms and let the teachers take on the role of the observer to see 1:1 in action.
This academy isn’t for the tech savvy teachers. It’s for the teachers that have sound pedagogy and content knowledge that are just looking for a way to improve their practice with the integration of technology. Over the course of four days, 36 brave teachers sat down in their seats and prepared to drive down the wrong side of the road and get out of their comfort zone.
They were introduced to boundary-pushing concepts, forced to competitively collaborate in a series of challenges and an Appmazing Race, and even had to endure some of my most difficult brain break challenges on top of learning new tools and ways to integrate them. Like my drive up to O’Reilly’s, I could sense that many in the crowd had some fears or discomfort to some of the concepts and ideas being discussed, but decided to take the ride anyway.
When the week ended, Tim and I went back to review some of the comments from the exit survey. We have done iLeap Academies for other districts, (next one is November 8-10, register here!) but never our own staff. We were both floored by the responses:
Wonderful experience, I feel I am walking away as if I went through a technology boot camp and going to try some of these things next week. Very excited to try all of this in the classroom and can’t wait to see my kids reactions to some of the ideas!
It was excellent, I would recommend it to every teacher I know!
I really enjoyed the opportunity to come and learn about technology even in my 33rd year in education.
One teacher, who was in his 30th year of education, even took the time to write our superintendent to tell him that this was the best professional learning experience of his career. Many of the teachers in side conversations expressed initial hesitation for attending and being a part of this. It was a couple of days out of their classroom which means sub plans, playing catch-up, etc. and it also meant learning about some new ideas. But after the experience and stretching them out of their comfort zone, they went forward with confidence and ready to take a risk.
As Tim and I visited campuses the following day, we saw many of our “iLeapers” proudly wearing their iLeap shirts and more importantly, putting into practice immediately some of the things they had learned.
That sense of euphoria from learning something new can come in many different ways. It comes from trying new things and getting out of your comfort zone. It comes from sharing an experience with friends or colleagues as you travel down a narrow road. It comes from not “should-ing” on yourself and being brave. While the peril that exists on the other side of our choice may not always be a deadly cliff, taking a risk or changing a mindset is still an extremely uncomfortable thing for our brains to do.
I applaud all those teachers out there that continue to try and improve their craft.
So take a chance and drive on the wrong side of the road every so often when it comes to your teaching craft. The pay-off for student learning can be spectacular. Much like the view from the top of a rainforest.
“View from the top” of O’Reilly’s Rainforest Retreat – We made it!
How Mobile-Friendly is Your Classroom?
For generations, the main areas of learning in the classroom have been the same. Reading, Writing, Math, Science, and Social Studies. These “core” subject areas of curriculum have been a focus of American learners since the mid-20th century. These subject areas were thought to be the essential curriculum necessary to prepare the youth for success in college and the workplace. The manner in which these subject areas were taught mirrored the factory model method in which they were delivered. Content was passed back, row-by-row, as students repeated tasks and built skills over time.
While both traditional teaching styles and core subject areas have been slow to change to the modern world, the new area of mobile devices in classrooms is disrupting all of our previous ideologies around these sacred pillars of education. Repetitive tasks can now be gamified into forms that create critical thinking. Fact-based content can now easily be searched, opening up time to work on association and application of that information. Science and Math have given way to STEM. Reading and writing are now being embedded throughout the curriculum in a more project-based approach.
As these changes collide in a classroom that now welcome mobile devices, the modern teacher needs to think about how this affects change in their classroom in multiple areas. In Book #4 of the Mobile Learning Mindset, I represent this transition in a concept I call the Mobile Learning Quadrant (MLQ).
The four areas of the MLQ are Content, Space, Interaction and Time. Here’s a brief overview of how these four quadrants can change in a mobile learning environment:
Content
While much of the content in education is still based on the core subject areas (driven mostly by traditionalism and standardized testing), it now begins to take on a much more interactive form with mobile devices. Initial iterations of content on mobile devices meant glorified PDFs in the form of online textbooks. Still, at the beginning, mobile learning meant consuming content on a screen rather than in a book. In the new mobile learning environment, content must shift from consumption to creation. Rather than reading the textbook online, students can create their own textbook to demonstrate learning.
Space
The days of having desks in rows are over. It’s time to write an obituary to the student desk. Obviously the word “mobile” applies to much more than just devices. However, in many classrooms this isn’t the case. Devices are distributed to engage learners, yet really all they do is replace their paper notebook as students sit in rows and take notes on their Chromebooks. The mobile learning environment should contain flexible spaces that encourage interaction and collaboration with others in the room and online. It doesn’t always have to be an expensive new modern chair either. Many teachers are hacking their spaces with bean bag chairs, exercise balls and pub tables. Learning doesn’t even have to be contained within the classroom walls anymore. Teachers assessing their space in the MLQ should determine how much of their students’ time is spent in static spaces versus dynamic ones.
A sneak peak at our new Incubator room at Westlake High School. Purposeful and mobile furniture.
Interaction
With more flexible space comes more meaningful interaction amongst students. When I took part in the #Student4aDay Challenge, in the classrooms where the space was static, there was little to know interaction between student to student. In fact, most of the interaction was uni-directional (teacher to student). However, in the classrooms with more flexible space and student created content, interaction becomes much more collaborative in nature rather than isolated.
Time
All of the above quadrants can still happen without technology or mobile devices. While mobile devices make them all much more possible and dynamic, much of it depends on how the teacher integrates them. The ability to shift learning from a set-time every day to more on-demand can only happen with technology. Remember only a couple of decades ago when in order to watch the next great episode of the Facts of Life, it meant that you had to sit in front of the television at 7:30 on Thursday night? If you missed it, you missed it. In our schools you could apply that same rule to the class schedule. If you are the type of person that learns math best in the afternoon but have to take math at 9:30 in the morning, you also “miss” it. Now with flipped classrooms and blended learning in a mobile environment, we can “bend” time to make the necessary content much more available on demand.
Infusing mobile learning into a classroom where students consume content in isolation in a desk at a set time of day is a waste in some ways. Creating flexible spaces that encourage collaboration to create content and an environment where learning can happen 24/7 is truly a thing to behold. Leveraging the MLQ in this way can really begin to move the needle when it comes to efficiency of learning with mobile devices.
Now, if we can just do something about those standardized tests…
My infographic on the Mobile Learning Quadrant (MLQ)
Editor’s note: This post is based on the book series Mobile Learning Mindset. This 6-book series explores how each key stakeholder can best support a mobile learning initiative. The first two books are already out and can be purchased here. Books 3 (focused on coaches and professional learning) and book 4 (focused on the teacher and classroom environment) are set to be published at the end of September.
“The Gauntlet” – An Innovative Way to Hire Talent
When I started this position in 2010, hiring new educational technologists followed the same lines as all other positions in the district. A group would get together, look at resumes, and basically determine which 4-6 candidates made the most sense on paper to come in and interview for the position. The interview was a standard 1-hour process made up of the typical questions like “Where do you see yourself in 5 years?” or “Tell us more about yourself.” While this process had been in place for years, it really didn’t shed much light on the ins and outs of the position itself nor did it give other candidates a chance to participate if they didn’t have what it takes on paper.
Something else I noticed in education (and somewhat in private business as well) is that it’s much easier to hire someone than it is to fire them. If hiring consists of a 1-hour interview and a couple of reference checks, firing takes months to years worth of documentation, discussions, mediations, and even at times, legal involvement. With that background, over the past few years, we’ve set out to make the hiring process much more robust. In December of 2011, I thought I had nailed it by adding a presentation component to the process.
Alas, it was just the beginning.
What follows is the now 9-part process we implement when it comes to hiring an Ed Tech at Eanes ISD. I’m sharing this because other districts may benefit from reviewing and updating their hiring practices and I would also love to learn from other districts that have a more rigorous or innovative process.
Round 1 – Application Score
Looking through the field of applicants, any that match the minimum criteria for the position as posted on the job description make it into this initial round. Putting all the applicant resumes and cover letters in a shared folder, my team reviews each and gives them a rating based on the campus that needs to be filled and how well their resume aligns.To keep consistent, each scoring section carries a 1 to 5 scale for interviewers to score the applicants.
Round 2 – Social Media Background Check
According to Career Builder, 43% of companies now add a social media background check as part of the hiring process. As our position involves sharing online as well as gathering content via virtual PLNs, I individually search each of the qualified candidates on social media. A candidate with no profile online can’t hurt them, but it also doesn’t help them. In some cases I’ve come across questionable material which has caused me to pass on a candidate and in other cases, I’ve seen some amazing digital profiles that could nudge the candidate into the next round if there is a tie or they are below the cut-off line. Based on profiles I either award a single point, a zero, or a negative point to the process. Taking the applicant score and social media background check bonus, we narrow the field down to 12-14 applicants which will then process to the next round.
Round 3 – Video Resume
Those 12-14 candidates that survive round one and the social media check are then asked to create a video resume. This is a 2-minute or less video that highlights the best of the candidate. We encourage candidates to be as creative and to not make the video Eanes specific (more on that later). Usually at this point, a few candidates drop out and some have even claimed they “don’t have time for this” which is somewhat telling. The candidates have 5 days to create their video and submit at which point I put each video into a form to be scored by the interview team. Here’s a mock version of the form (added some of my favorite video projects to protect the innocent). Following the scoring round, we reduce the field to either 4 or 8 candidates depending on the positions we need to fill. Those candidates are then invited to participate in “The Gauntlet”.
A classic game from the 80’s or a new hiring practice?
“The Gauntlet”
No, not that classic video game from the 1980’s, but it is somewhat equally challenging. In fact, at some point during the process I can almost hear the game narrator say, “Valkyrie, your life force is running out.” The Gauntlet all takes place on the same day. The idea is to give each applicant a snap-shot of a day in the life of an Ed Tech. It also optimizes the time of the interview committee. In the traditional interview method (1-hour Q&A with a candidate), reviewing 4 applicants would take 4 hours plus time in between each candidate as well as prep and debrief time. Looking at 4 candidates in this traditional format would generally take up to 6 hours. This process reduces the actual time with the candidates to 2.5 hours and gives us a much broader look at the skills and talents of each candidate. Here’s a matrix of what the day might look like for four applicants (A-D):
Rounds 4-7 – The Gauntlet Matrix
Each candidate participates in these 4 components. They are all done in a different order for each candidate but laid out as such that the interview portion doesn’t back up to the presentation portion, as those tend to involve the most stress. Each component takes 30 minutes or less.
Round 4 – One-on-One time
Each candidate gets an opportunity to ask a previous Ed Tech questions. In some cases, it could be an Ed Tech that was previously posted at the school hiring or one that has retired. Which this seems like a pretty easy step, you can tell a lot about a candidate based on the questions he/she asks. The Ed Tech being questioned returns at the end of the process to report out their view on each of the candidates based on the questions asked.
Round 5 – Interview
This is the most traditional component, but we tried to update some of the traditional questions to make it more modern. George Couros has a great post here that ties the 8 characteristics of the Innovator’s Mindset (his book) to interview questions. To prepare the candidates, I email them the general topics around what questions are asked so they can have a story or two in mind. (i.e. Perseverance, handling failure, leadership, etc) Then, each person in the interview room is given a scoring form with each question asked. Here’s an example of what that form looks like.
Round 6 – Problem-Solving Room
Candidates are placed in a private office and asked to answer three different email scenarios on a Google doc (see example below). The scenarios involve an email from a parent, a teacher, and a principal that pose a problem or concern that needs to be addressed. The Google doc is viewable by the rest of the interview team which are then asked to score them (blindly) based on the candidate responses. (Mock example here) As a wild-card, during this process I walk in wearing a wig (yes…a wig) and different outfit. I’m playing the role of a teacher who’s iPad won’t work as well as someone who questions why we even have iPads in the classroom. As part of this role is constantly getting interrupted for just-in-time troubleshooting and problem-solving, the purpose of this wild-card isn’t to see how they fix the problem as much as how they deal with me. I then awarded a bonus point to the candidates with the best responses.
Mock email scenario
Round 7 – Mini-Presentation
Each applicant is asked to prepare a mini-presentation that lasts no longer than 20 minutes which builds in some time for set-up and Q&A afterwards. The audience is made up of administrators, Ed Techs, and staff from the campuses that are hiring. The candidates are encouraged to use this time to showcase their presentation/training style while also teaching the group an idea/topic/concept. Following each mini-presentation, the audience scores the candidate using a form like this one.
Following the jigsaw matrix of the 4 rounds above, the candidates are all invited into our main room to participate in the final collaboration challenge.
Round 8 – Collaboration Challenge
Each candidate sits with a team of 3 teachers to help solve a dilemma or disagreement. The teachers are asked to play three different roles: a teacher that is super excited to integrate technology, one that is not, and one that is in-between. They are then asked to choose one of two different blind scenarios and read them aloud. Over the course of the next 20 minutes, we observe how the candidates listen, ask questions, and help mediate the mock team meeting. Afterwards, each group assigns a collaboration score using a form like this one.
Following all the challenges, the entire group meets to debrief. We hear the strengths of each candidates as well as the areas which they would need support if hired. We don’t rank the applicants or ask for a ranking as the scores will bear that out. Even with the scoring system, it’s always good to hear from members of the interview crew. As this group is made up of teachers from hiring campuses, administrators and Ed Techs, they each provide a unique perspective on the candidates and how they can fit with the campus culture. I then ask them to submit their final thoughts on an open-ended form as sometimes, sharing in a group of 16-18 educators can be intimidating and I want to hear the thoughts of everyone on the committee.
Round 9 – Reference Checks
Pretty standard, but necessary. I use this time to ask not only the strengths, but also what supports the candidate might need going forward in our district.
Summary
While this is an exhaustive process, using technology helps us optimize time spent with the candidates as well as receive feedback from a wide variety of people. While this is the first year, we’ve implemented the “Gauntlet”, we have done the mock presentation, email scenarios and video resumes in the past. In looking at the blind scores and coupling that with the feedback from the group, EACH time the candidate with the highest overall score also gets the most positive feedback.
Communication is key for this to work. From the moment the applicant applies to the day I offer them the job, I’ve sent them an email with an updated timeline and instructions for each step along the process. I’m doing this not only to inform them, but to also see if they follow-up for questions or respond to let me know they received the instructions (testing their professionalism a bit). In many way, this process begins when that first email is sent.
For those candidates that don’t get hired, I try and give them feedback on things they could improve to earn the position in the future. In some cases, applicants return the following year and get hired based on this feedback and campus match. In other cases, I’ve had candidates tell me they’ve received offers in other districts based on their video resume (which is why I ask them to not make it “Eanes specific”).
Hiring will never be as hard as letting an employee go. I know this process isn’t perfect and we are constantly trying to improve it. One thought from the team is to weight the scores of different components based on importance (like the collaboration or presentation components). Regardless, my hope with this process is that we can be as informed about a candidate’s personality, skill-set, work ethic, and overall ability so that firing will never be an option.
The Truth About Teens – Everything is Social Media
It’s interesting what we think of when the words “Social Media” are mentioned. For parents, our minds drift to a couple of different places mainly; Facebook and bad things with teens. For kids, it’s actually a very different experience. Looking at the definitions above (courtesy Merriam-Webster), the technical definition of social media is “Spending time together interacting and communicating(social) through a system which can be spread to a large number of people(media).”
This past month, I had multiple opportunities to host discussions with students of all ages when it comes to social media and technology. The first opportunity was with my very own Westlake High School students. The second was with the students of Casady School in Oklahoma City, OK (home of EdTech guru Wes Fryer @wfryer. Here’s a link to his post about my visit). I wanted to use these opportunities as a chance to not only have conversations with kids about social media, but also pick their brain about what they think is happening online and better yet, what they think adults think about their use of social media.
Given this dedicated time with students who live and breathe in this world, I wanted to make the most of it. Here’s a break down of some of the challenges I did with students during our time together.
2-minute challenge
In teams of 3 or 4, I challenged the students to name as many social media platforms as they could in 2 minutes. While I knew this would bring about some silly answers, I also knew that the competitiveness would kick in at some point. Many of the teams had more than 25 different responses, including 32 from one team of middle school students. I did my best to collect these quickly and have students explain the ones I didn’t get.
Here are a couple of the lists from the Westlake group (excuse my bad handwriting):
Some of the usual suspects were shared by both groups:
Facebook, Twitter, Instagram, Snapchat, YouTube, Hangouts, Skype,Vine, Reddit and Tumblr
Some of the messaging faves:
Kik, WhatsApp, GroupMe, Text Free
Some not so usual suspects:
Google+, Pinterest, LinkedIn, Omegle, Soundcloud, MySpace, Weibo, 4Chan
There were some mentions of dating sites as social media:
FarmersOnly, Tinder, Christian Mingle
There were some sites I have never heard of:
Phhhoto, Discord, Twitch, and 9gag
And some we warn our kids about:
Yik Yak, Brighten, AfterSchool
Then things got interesting.
One of the students stood up and said “Amazon”. I went to write it down and paused….”You mean, like the place you go to buy stuff?”
Yes. The student began to explain his thinking. He says that if you recommend something you can actually use that space to interact with customers and companies. Therefore making it “social” in nature. Looking at our definition of social media stated above, I would say he’s actually on to something here. At that point students began to mention many other platforms and places where they are social online.
Social media sites we don’t consider as social media:
Amazon, NES (Nintendo Entertainment System), Google Docs, XBox Connect, Yelp, Text Messaging
This left me somewhat floored. Not only were these lists growing, but now EVERYTHING could be social media? It actually reminded me this video that Wes had shared with me a month ago:
(Note: This is satire…not everything on the internet is real)
Using comment sections on any site instantly turn it into a social media site. I don’t know about you, but I want to check out this new “Happy Fast Kitchen” site.
Agree/Disagree Challenge
The second activity we participated in was a game I call “Love/Hate” or “Agree/Disagree”. In this case, I asked students to stand or move to one side of the room if they agreed with the statement. If they disagreed, I asked them to stay seated or move to the other side of the room. Here are the questions and some of the results:
Statement 1: Cyberbullying is getting worse.
Agree: 65%
Disagree: 35%
At Casady school, as it was done in a large performance hall, I used my CatchBox to elicit audience response. It’s always a dangerous thing to give a teenager a microphone in a large crowd, but the kids at Casady were honest and respectful when answering. Here’s what it looked like: (thanks again to Wes Fryer for capturing this)
https://vine.co/v/ij7tq9BqH0g/embed/simplehttps://platform.vine.co/static/scripts/embed.js
Responses: Many of the students agreed with the statement with the rationale that because there are so many more social media sites out there, there must be more cyberbullying. Some students mentioned the ease with which you could be anonymous now on many of these platforms, which makes it easier to cyberbully. Those that disagreed said that they felt their generation is much more aware of the permanence of their actions online and how everything has a trace, even if you think it’s anonymous. According to this report by U.S. News, it’s actually been on a steady decline since 2005.
Statement 2: You can post a photo, then delete it and it will be gone forever.
Agree: 0%
Disagree: 100%
Apparently students at both campuses have heard this loud and clear. Not a single student even stood up as a joke. They know that if it’s online it could be accessed. However, when I relayed my story about my niece Jordan and her first run in with SnapChat, it made some of them squirm in their seats. I told Jordan that I could hack the SnapChat server (like this guy) and access all the user accounts, including their photos. Her face began to turn pale as did the faces of many of the kids in the audience when I relayed that story. So while they believe in this statement, their actions may not necessarily follow suit when it comes to posting “temporary” photos.
Statement 3: Adults don’t understand what teens do on social media.
Agree: 50%
Disagree: 50%
This one and the next statement had the groups the most divisive. Those that agreed with the statement mentioned in some cases that parents hear a negative story about an app or a kid on social media and assume that means only terrible things are happening online. Another mentioned that his parents just don’t take the time to ask and understand what an app is and how he is using it. One student summed it up by saying, “Imagine if their (adults) parents told them to stay off the phone because someone could potentially prank call them. That’s how we feel sometimes when it comes to social media and our parents.” For those that disagreed, they mentioned that parents are much more tech-savvy these days. They have smartphones, access to other parents easily (via social media ironically) and can Google search just about anything.
Statement 4: I think my social media use could help me get into college or land my first job.
Agree: 50%
Disagree: 50%
Another statement that had the groups split right down the middle. In fact, it was almost corollary with the previous statement in terms of who agreed and who disagreed. Those that disagreed with the statement claimed that it depends on the type of job, which might make this statement false. They also said that they had been made so scared to get on social media that they hoped it didn’t hurt them in the future. Many of the students that agreed mentioned how it could help build their online profile and make connections with them that would help in the future. One precocious 12-year old girl shared that “more and more colleges and businesses are looking at your online profile everyday. That means their is a great opportunity to use that profile to help you land a job or get into college.”
I relayed my own story of how I screen our Ed Tech applicants through social media. While it doesn’t hurt the applicants not to have anything online, it doesn’t help them either. This CareerBuilder.com press release goes into great detail about how many companies are looking at social media profiles and what they are finding that is either helping or hurting prospective employees.
Google Yourself Challenge
For the final challenge, I asked the students if they have ever “Googled Themselves”? Most of the students raised their hands. When I asked some of the students to share what they discovered, there were some amazing and hilarious stories. One of the students mentioned that his name comes up as a local car dealership for Mini-Coopers. Another shared that he shares the name (and look) of a famous soccer player. When I asked them how many had googled their teachers, about half the hands were raised (along with some snickers and giggles). About the same amount admitted to Google searching their parents, where one teen mentioned that she discovered that her dad had been part of a pretty famous rock band before her time.
As part of their “homework”, I asked the kids to consider things they could do to improve their online profile and also ways that they could use social media for good. I also asked those kids that were sitting during the statement about parents “not understanding” about social media that they use this as an opportunity to have a discussion with mom and dad about all the good things they are doing online. (I asked the parents to do the same at a parent talk later in the evening)
I’m sharing all of this because I think schools need to be having these conversations with kids and parents. We can bring in an Assistant DA to scare kids and parents away from social media, but the reality is, we need to work together on ways to understand these new methods of interacting, communicating and well, being social. That doesn’t happen when you tell kids what they should be doing. It happens when you ask kids what they think they should be doing. I’m hoping that if you’ve read this far, that you will try something similar with the kids in your school or neighborhood. Please post comments below and share your social media story.
When we share, we learn!
Courtesy Wes Fryer’s Flickr – https://www.flickr.com/photos/wfryer/26095959761/
Apple Classroom and iOS 9.3 in a 1:1
As mentioned in a previous post (Choosing the Next Device), we are moving forward with iPads in all K-12 grade levels but our new model will look and feel much different than the previous one. When we embarked on the 1:1 in 2011, there was really no systems designed to distribute and manage our devices. Workflow was an issue (we used email mostly). While we put restrictions on the devices in terms of age-appropriate app downloads, it was impossible to completely block all “non-instructional” apps without completely locking down the device.
With the release of iOS 9.3 and the subsequent update of our JAMF server, Apple has revamped classroom and technology support of iPads in education. Below are some of the newest features that Eanes ISD will be taking advantage of in order to optimize the use of these tools for learning.
1. Eanes App Store
Some of the feedback our Digital Learning Task Force received from teachers, students and parents was that non-instructional apps were a distraction when it came to learning. While we have restricted some of this usage over the years, we will now have the ability to completely remove Apple’s App Store from the device. Students will only have access to apps that we provision in the Self-Service app (examples below) which will act as a sort of “Eanes App Store”. (see infographic at the bottom of this post) We also now have additional flexibility to give some students, based on learning need and responsibility, access to the actual app store at some point.
Teachers and students will still have the ability to request apps which can be added to this new Eanes App Store. By doing this we’ll also be addressing another concern that was raised in that we have too many apps being used all over the district. This will allow us to better align both horizontally and vertically the apps that we are providing to our students throughout the district.
New Apple Management
The new iOS will allow for better management and deployment which will also help address another issue raised with the DLTF. Many students didn’t receive their iPads until a few weeks into the school year. Since most of our instructional materials are now digital, this caused quite an issue. With the new management software, we’ll be able to deploy devices much sooner, getting instructional materials and digital tools for learning at an earlier date than before.
Apple Classroom
Apple Classroom is a new tool that was just launched by Apple during its latest announcement on Monday, March 21. This new tool will act as a “Teacher’s Assistant” of sorts in that teachers can glance at all the screens of their students on their own screen to check for off-task behavior. Additionally, the teacher can reset passcodes, remote launch and lock apps on student devices, and select a student’s device to view on the big screen wirelessly.
In closing, we’ve come a long way since that initial deployment in 2011. We’ve seen many things NOT to do and many amazing projects and benefits as a result of having mobile technology in our classrooms. This next phase of our 1:1 will bring even deeper learning as we continue to focus our instructional use and make learning truly personal for all of our students.
Choosing the Next Device: A Method for Crowd-Sourcing Input
In the spring of 2015, our district passed a bond which included over $5 million for a line item called “Student Mobile Device Initiative.” For the past 4 and 1/2 years we’ve been a 1:1 district K-12 using the 16GB iPad2 as our device of choice. With the passing of the bond, we now had an opportunity to not only reflect on the first few years of the program but also to garner input from a variety of sources. This post is an inside look at the process we used and the ultimate results of that process. It’s my hope that other districts will do the same when investing money into devices and also realize that purchasing the device is the easiest thing, it’s changing pedagogy and creating meaningful learning with technology that is the hard thing.
Formation of the Digital Learning Task Force
With opportunity comes great responsibility. Ok, so maybe that wasn’t the exact Spiderman line, but we knew that going forward we needed to make sure we had several voices represented in choosing our next device. Rather than just form a “Technology Committee”, we decided to create a “Digital Learning Task Force” (DLTF). The name was symbolic in that this was much more than just a selection of a device. The task force would be made up of teachers, students, parents, community members and administrators.
In the summer, we publicly posted an application for members of the district community to apply to be a part of a newly formed task force that would ultimately recommend the final device. (Here’s a copy of the application) In September, we gathered some board members and administrators to look through the applications in an attempt to bring a diversified group of parents from different schools in our community. We then did the same thing in choosing our teachers, students and administrators to be a part of this team.
In our first meeting we discussed the two goals of this group:
- Look at what our current reality is when it comes to integration of technology AND
- What do we want our preferred future to be?
The task force then constructed multiple ways to not only gather input from the district community but also to learn and investigate the current state of devices in schools.
Digital Learning Symposiums
In an effort to create more discussions around digital learning, we decided to host several symposiums open to the community as a launching point for these conversations. Each of these were captured via Livestream for those parents that couldn’t make it in person or wanted to watch at a later date. The first one was an expert panel made up of industry experts, university professors and people from the local start-up community. The second was a panel of teachers from across grade-levels and disciplines and included some round-table discussions as well as the panel discussion. The final symposium was made up of students from 1st grade to 12th grade and also included some round table discussions. During the teacher and student symposiums, we asked students to submit their questions via video to the staff. We also had a different person moderate each symposium.
Also the symposiums, feedback posters were placed around the room that correlated with online feedback walls. The four posters asked the following questions (links to virtual walls included)
- What are some things we are doing well with technology?
- What are some things that we need to improve?
- What other things do we need to consider when it comes to tech? What’s next?
- What future ready skills do our students need?
Site Visits
One of the first assumptions from the public community was that iPads were not really being used much at the K-2 area. There was a feeling that we could provide laptops or higher end devices to the high school students if we just took away the devices from the lower grades or went to a shared model. Before any decisions were made on that front, it was decided that the task force visit an elementary, middle and high school campus first.
Though those visits, the task force saw that the in fact some of the most meaningful uses of the devices were happening at the lower levels of elementary. While they had the devices the least amount of time, they actually had integrated them much more fully than even some of the upper level high school classes. It was through these site visits that another recommendation would come in that we need to do a better job of communicating what’s happening in the classroom and which apps are being used district-wide.
Focus Groups
As the symposiums were very public, it makes it difficult sometimes for people to share honestly what they were feeling or concerns they had. As a result, we hosted focus groups for students, parents and teachers at each of our campuses and even hosted a central one just for parents. These focus groups provided some great qualitative data as well. It’s through the focus groups where we heard the most about the day-to-day issues with distraction and the need to occasionally have access to other devices when needed. One other outcome as a result of this is the idea that even though we’ve made our final device recommendation (skip to the end to see that), we want to continue to have these focus groups yearly so we can make necessary adjustments on the initiative.
Online Interactions
As many on the task force mentioned, not everyone can get to a physical meeting or symposium. We all live busy lives and it only seemed to make sense that since this was all about digital learning that we have an online component. So besides the symposiums being posted online and the interactive feedback posters (via Padlet.com), we also created a Google Community. The community was a place where anyone could join and post questions or resources when it comes to digital learning. We also used the #EanesDLTF hashtag whenever information was shared or posted as a way to gather data. This hashtag would also be used as a way to curate questions for the panels at the symposium.
Survey, survey, then survey again
One of the final methods of data gathering was the use of many surveys. Each survey focused on a different segment of our population and were focused on gathering information on both the current reality and our preferred future. Here are copies of our surveys that your are free to look at and remix for your own purposes.
The results of the surveys were very diverse and gave us a wide range of feedback. We saw a general tendency that the older the students were, the more they wanted to have a physical keyboard or laptop. Here’s an example of some of the data we shared with the school board on that first survey.
As a result of this and a discrepancy at the high school in terms of what students and teachers preferred, we decided to send a follow-up survey once we had narrowed down the device choices. Many of the students and teachers that preferred laptops wanted a high-end MacBook as their preferred machine of choice. As budget for the program wouldn’t allow for a $1200 device and for the uses they had outlined being so varied based on class, we needed to land on a base-level device to use for all classes. We then took the final three devices (Macbook Air 11″, Dell 3350, and an iPad Air 2 64GB w/keyboard case) and made them available for viewing a week prior to sending the final high school survey. 
We sent out follow-up surveys to both the students and staff of the high school to land on our final decision.
Final Recommendation:
One thing for certain, was that no matter what the selection, there would be some groups happy and some upset with the choice. After 600 hours of focus groups, discussions, meetings, presentations and symposiums as well as over 6000 survey responses, the task force voted unanimously for the option that gave us the most flexibility, with the best support model as well as ease of integration. In choosing the iPad Air 2 (64GB) for all levels, we are giving students and staff a model of iPad that goes 12 times faster, holds 4 times as much memory and now allows for split-screen multitasking. We also added a keyboard component for upper grades and some options for keyboards at the lower grades. This also honors the work of many teachers who have utilized the iPad to improve student learning in their classrooms for the past 4-5 years. It also reinforces the work we have been doing on the horizontal and vertical alignment of tools and curriculum within our district.
For more information I created this infographic which was distributed along with a press release today. (blog coming later on how I made the infographic using Keynote):
Sexting And Cyberbullying in Schools
When students have access to mobile devices in school, either in a 1:1 or BYOD environment, much of what happens in their school lives cross over into their personal lives. Here at Eanes ISD, over 80% of our secondary students have smartphones that they bring with them to school on top of the school-issued iPad they are given. While we have some say about the activity on the school device, students’ use of their phones for inappropriate activity is an issue both in and out of school. Last year, I wrote this post about the app YikYak and this one about Secret photo-sharing apps. I wrote these (and accompanying letter to district parents) not to scare adults into taking away kids’ phones, but instead to spark a conversation between child and parent.
Today, I sent home the following letter about sexting and cyberbullying via a couple of different apps that we’ve become privy to here. I share this letter with the rest of the world in the hopes that other schools and communities will also start having this conversation, no matter how uncomfortable it might be.
The following is a letter sent to all parents of secondary school-aged children at Eanes ISD on January 11, 2016:
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Parents of Secondary Students,
Adolescents today have access to knowledge and learning right at their fingertips. They are accessing and creating content on their school-issued iPads and on school computers. More and more of our students also have their own smartphones to access the web and social media. With that access comes greater responsibility and education about the appropriate use of technology and social media. This letter is intended to help raise awareness with families about some trends around the country and possibly among our own students.
Sexting
There have been several recent instances at high schools around the country of teenagers transmitting illicit images of themselves to other students (also known as “sexting”). Here’s a recent case at a Colorado High School – http://www.cnn.com/2015/11/07/us/colorado-sexting-scandal-canon-city/
In the case of the school in Colorado, many students used a photo vault app like the one we shared last year that looks like a calculator. Students exchange these photos like trading cards, and in some cases, students feel pressured to share inappropriate photos with other students. Once these photos are shared, they can be shared with others and even posted on the web.
Cyberbullying via apps like Brighten and After School
Bullying is not a new occurrence in schools, unfortunately. With technology and social media, there are now new venues for this same bad behavior. Two particular apps that have been brought to our attention as pathways for cyberbullying are the Brighten app and the After School app. Brighten was originally intended as a way for people to send random compliments to each other to “brighten” their day; however, students have used this platform to anonymously bully, make racial slurs, and post other inappropriate comments about other students. Brighten has a way to issue a “time out” if inappropriate behavior is pointed out, but they are not actively monitoring posts. When I reached out to them, they responded with this: “If you are seeing specific instances of bullying, please send people to alec@brighten.in and I can personally take care of it.”
The After School app is promoted as a way to anonymously post messages about your school or those in your school. According to After School data, currently 363 Westlake students are listed as users of this app. When I reached out to them, they responded with the following: “We are very, very sorry about the experience some of your students are having on After School. Our moderators and I are keeping an extra close eye on Eanes Independent School District . We added extra moderators. We are launching an investigation.” They also shared this link: 5 Tips for Parents on Monitoring Their Child’s Social Media Use, which contains some good nuggets of information.
Why are you telling me about this?
We are sharing this news with you to both raise awareness and also to encourage you to have conversations with your child about these apps and sexting. While we can monitor school-issued devices, we can not directly monitor what students are doing on their personal devices. However, if we suspect a student is doing something inappropriate with their personal device, we will confiscate the item and contact parents.
What do I do if my child receives an inappropriate photo or is cyberbullied?
Many students are afraid to turn in other students or afraid that they themselves will get in trouble when it comes to having sexting-like messages on their personal devices. Some students actually feel pressured to take illicit images of themselves as a form of cyberbullying. If a student receives an image and reports it immediately, there will be no punishment as the infraction is being reported. However, if there is intent to possess or promote inappropriate or illicit images, there will be disciplinary action.
What does the law say about this in regards to sexting?
While there are some differences in terms of age (18 years old being the line between minor and adult), the possession or promotion of illicit content of a minor via sexting is similar to being in possession or promotion of child pornography. According to Texas SB 407 – (http://beforeyoutext.com/modules/3.html) A student in “possession” (having illicit content for an unreasonable amount of time) or “promoting” (sending/sharing illicit content with others) can be charged with anything from a Class C misdemeanor to a second degree felony.
What is the district doing to help this?
Our counselors and administration are aware of the situation and ready to help any students that come forward with information around this topic. In addition, we are holding “social media talks” with student groups at the high school as well as discussing digital citizenship and online safety at all levels. For parents, we will continue to host parent talks during booster club meetings and also send out information on our Digital Parent Newsletter (you can sign up here). Starting in the spring, we will hold our 4th “Digital Parenting” course (for more information go to http://eanesisd.net/leap/parents). We have formally requested, as we did with YikYak last year, the app developers put up a ‘geofence’ around our schools. A geofence would block use of the app even on personal phones. However, these companies are not required to comply with this request and even if they do, the geofence is only active around the school, not at home.
What can I do as a parent?
Again, we think it’s important that you have repeated critical conversations with your child about their use of personal technology. Talk to them about the risks of inappropriate use when it comes to sexting and cyberbullying, including breaking the law. Also, most smartphones have ways of checking which apps are being used. For instance, on an iPhone, owned by over 70% of our students, there is a way to check battery usage in settings (with iOS9). Through this check, you can see what apps your child has accessed in the last 24 hours and last 7 days. (see below)
Please report any situations that you are aware of to either the local authorities or school administration. We want to make sure our students know that we are having common conversations between home and school when it comes to sexting and cyberbullying.
Thank you for your support, and please let us know if you have any questions or concerns.
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Does Social Media Really Have POWER?
“How are you leveraging the power of social media?”
I hear this question a lot in the educational world but even more in the marketing world. It always seemed like such a nebulous thing to me. I mean, let’s look at the first definition of the word POWER: (courtesy dictionary.com)
- The ability to do or act; capability of doing or accomplishing something
So in theory, if you are “doing or accomplishing something” with social media you are leveraging the power behind it. Again, a very nebulous explanation to me. I spend many days out of my year speaking to parents and students in our local community about social media. While most of those talks center unfortunately center on cautionary tales and things to watch out for like this Yik Yak post from last year, I also try and mix in some good things about social media.
I’ve seen first hand the power of connecting with people via Google Hangouts when it comes to solving a problem or working on a project together. I’ve used Pinterest to help communicate ideas with community parents (and my wife). The past couple of years I’ve utilized Facebook groups to host Weight-Loss challenges with my friends across the country. These are very useful ways to utilize social media, but I never really viewed them as all that powerful.
At some point in the late summer I really started to “see” what potential power social media has for all of us. Here are five personal examples of how I’ve experienced first-hand the power of social media. I’ll start with a fairly innocuous example:
Getting free coffee:
While attending iPadpaloozaSouthTx this August, one of the vendors there had a booth set up with a task for those that visited. Simply take a selfie with their product and use the conference hashtag to post on Instagram or Twitter and they would give you a Starbucks gift card. While this may seem like a shallow way to leverage social media for caffeine, it does have its perks. (get it?)
A new customer service hotline:
During two summer trips I had bad experiences with both Delta and United airlines. Flight delays happen, but these were extremely frustrating in the sense that neither were due to weather. In the case of United, I even got to watch my connecting plane sit at the gate while I stared (and recorded) my plea out the window. 
I continued to pester both companies on social media. There was no response from United, but Delta replied right away:
Through a series of DMs that I’ll keep private, Delta reached out and actually granted me a credit for the next time I fly with them. Talk about instant power!
I attempted the same with United, but for some reason their social media account was pretty anti-social so I took to good ol’ fashioned email to get my refund. What I gained from this is that industries have a social image to maintain and when we take to social media to vent about their service, it could potentially hold more power than an email. It means me and my 9,963 followers (maybe I’ll hit 10K after this) also get to weigh-in and see the experience I am having. This isn’t a post about “get as many followers as possible” but I do think having the support of a large group helps with leverage when it comes to customer service issues like these.
Fixing errors in the local newspaper:
I follow a lot of local news on Twitter and some of the local news follows me back (which is scary to think I have anything newsworthy to share). The Westlake Picayune (@picayunenews) recently posted an article about our upcoming Digital Learning Symposiums but had a couple of errors. Rather than call and spend time on hold or leave a voice mail, I took to twitter and got an immediate response and correction.
(Thanks to the Picayune for your help and support!)
Answering an age-old debate:
I have a wide variety of friends on Facebook that share various political and religious beliefs. I keep myself fairly private on Facebook except for the requisite picture of the girls or something tasty my wife I get to eat on the rare occasion we go out without kids and have an adult conversation. However, this summer, I sparked a monumental debate on my Facebook page. My controversial post would reveal a lot about my friends and family as well as shake the very ground of their core beliefs with this question:
When showing the Star Wars films to your kids for the first time, which film should you start with first? Episode 1 or New Hope?
The amount of advice, links and argument lasted for several days and 40 plus comments. The responses ranged from Adam Bellow’s very to the point response:
To more lengthy explanations like Phil Hintz’s post and accompanying research from Reddit.
Regardless of outcome, I thought this was a great way to get a wide array of opinions from people you trust. (Editor’s note: We decided to start with New Hope (Episode IV) as it made the Vader reveal [SPOILER ALERT] more powerful)
Getting out of a Traffic Ticket (ok, maybe not):
Having had so many powerful and successful examples of using social media to help me through life, I headed into the school year feeling cocksure and ready to take on the world.
A couple of days before school started, I was utilizing my “pick-up truck” skills to help iVenger Jennifer Flood move from one campus to the other. With Westalke High School under some major construction this summer, my parking options close to the back door in the 100 degree heat were limited to a handicap spot or a fire lane. Thinking I would only be 15 minutes, I opted for the fire lane. When I returned to my truck, I had a souvenir from the Travis County Sheriff’s office waiting on my windshield.
My head was spinning. This is what I get for helping someone? Why are sheriffs waiting in the weeds to write tickets to educators? I immediately took to twitter and Instagram:
I then decided to directly start tagging the @TravisCoSheriff account to see if I could get some response. What ensued was incredible:
Their response:
My response:
Their response:
My response:
Their response: ——–
My follow up to their lack of response:
Their response:
So apparently the power of social media does not mean you can break laws and ultimately, despite my frustration and social media back-and-forth with the sheriff’s office, I did send in my fine (reluctantly) as ultimately I do obey and respect the law. However, I did rest a little easier knowing that my refund from Delta covered the exact cost of the ticket. 🙂
I know that sharing these personal examples can be very ego-centric, but showing real-world examples from my life versus some I found online I felt packed a bigger punch. Do you have similar stories? I would love to hear them! Comment below, tweet me, Instagram me, or write me an old fashioned letter and share your experiences (both positive and negative) with social media.
Until then, please continue to leverage this power for good rather than evil and remember kids….don’t park in fire lanes!
